This study is the first to provide an integrated view on the body of knowledge of artificial
intelligence (AI) published in the marketing, consumer research, and psychology literature …

The rapid advancement of artificial intelligence (AI) offers exciting opportunities for
marketing practice and academic research. In this study, through the application of natural …

Large language models (LLMs) have quickly become popular as labor-augmenting tools for
programming, writing, and many other processes that benefit from quick text generation. In …

The growth of the Internet has led to massive availability of online consumer reviews. So far,
papers studying online reviews have mainly analysed how non-textual features, such as …

Artificial intelligence (AI) agents driven by machine learning algorithms are rapidly
transforming the business world, generating heightened interest from researchers. In this …

In the rapidly advancing age of Generative AI, Large Language Models (LLMs) such as
ChatGPT stand at the forefront of disrupting marketing practice and research. This paper …

Are social media posts with pictures more popular than those without? Why do pictures with
certain characteristics induce higher engagement than some other pictures? Using data sets …

Communication platforms are undergoing a transition from physical to digital spaces. The
Internet has radically changed the business scenario wherein people have become the …

Words are part of almost every marketplace interaction. Online reviews, customer service
calls, press releases, marketing communications, and other interactions create a wealth of …

Technological advances have resulted in a hyperconnected world, requiring a
reassessment of branding research from the perspectives of firms, consumers, and society …