Marketing agility: The concept, antecedents, and a research agenda

K Kalaignanam, KR Tuli, T Kushwaha… - Journal of …, 2021 - journals.sagepub.com
Changes in the way customers shop, accompanied by an explosion of customer touchpoints
and fast-changing competitive and technological dynamics, have led to an increased …

Exploring SWOT analysis–where are we now? A review of academic research from the last decade

MM Helms, J Nixon - Journal of strategy and management, 2010 - emerald.com
Purpose–The purpose of this study is to examine the use of the strategic management tool,
Strengths‐Weaknesses‐Opportunities‐Threats or SWOT analysis, and to assess how the …

[BOOK][B] Essentials of business research methods

J Hair Jr, M Page, N Brunsveld - 2019 - taylorfrancis.com
In an era of big data and data analytics, how can managers make decisions based on
almost unlimited information, not to mention hiring and retaining individuals with the …

Supply chain collaboration: Impact on collaborative advantage and firm performance

M Cao, Q Zhang - Journal of operations management, 2011 - Elsevier
Facing uncertain environments, firms have strived to achieve greater supply chain
collaboration to leverage the resources and knowledge of their suppliers and customers …

[CITATION][C] Resource-based theory: Creating and sustaining competitive advantage

JB Barney - 2007 - books.google.com
The'Resource-Based View of the Firm'has emerged over the last fifteen years as one of the
dominant perspectives used in strategic management. It addresses the fundamental …

The customer relationship management process: Its measurement and impact on performance

W Reinartz, M Krafft, WD Hoyer - Journal of marketing …, 2004 - journals.sagepub.com
An understanding of how to manage relationships with customers effectively has become an
important topic for both academicians and practitioners in recent years. However, the …

Hybrid offerings: How manufacturing firms combine goods and services successfully

W Ulaga, WJ Reinartz - Journal of marketing, 2011 - journals.sagepub.com
This article examines key success factors for designing and delivering combinations of
goods and services (ie, hybrid offerings) in business markets. Goods manufacturers, unlike …

Benchmarking marketing capabilities for sustainable competitive advantage

DW Vorhies, NA Morgan - Journal of marketing, 2005 - journals.sagepub.com
Market-based organizational learning has been identified as an important source of
sustainable competitive advantage. One particular learning mechanism, benchmarking, is a …

The resource‐based view: origins and implications

JB Barney, AM Arikan - The Blackwell handbook of strategic …, 2005 - Wiley Online Library
The field of strategic management, like other social science disciplines, is organized around
a central research question. That question is:“Why do some firms persistently outperform …

Rethinking customer solutions: From product bundles to relational processes

KR Tuli, AK Kohli, SG Bharadwaj - Journal of marketing, 2007 - journals.sagepub.com
This study draws on depth interviews with 49 managers in customer firms and 55 managers
in supplier firms and on discussions with 21 managers in two focus groups to propose a new …