Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy.
SMEs are a driver of the Indonesian economy and non-oil exports and have a significant …

This study presents a structural equation model to describe the interrelationships between
Digital Marketing, Brand Articulating Capability, Brand Resonance Capability, and Marketing …

Marketing Performance is one of the weaknesses of SMEs in many previous studies. This
study aims to bridge the research gap between Social Media Marketing and improve …

The determinants influencing marketing performance in small and medium-sized enterprises
(SMEs) have garnered increasing scholarly attention due to their critical role in driving …

The main goal of this research is to determine whether there is an impact of country of origin
image on consumer loyalty to products originating from countries with positive and …

Aesthetic innovation is crucial for significant general and SMEs in the food industry.
Furthermore, it can be emphasized that aesthetics is necessary for building a product's …

K-pop is a generic label which is currently the main strength of South Korea whose culture
has spread to almost all countries in the world both in the fields of fashion, culinary …

Purpose: An obligation in providing easy access to funding for MSMEs creates a dilemma for
banks when the collateral is in the form of inventory objects. When MSMEs provide collateral …

Building the inherent attraction of products from indigenous knowledge is one of the
competencies in the marketing performance of local wisdom-based MSMEs such as Batik …

Purpose: An obligation in providing easy access to funding for MSMEs creates a dilemma for
banks when the collateral is in the form of inventory objects. When MSMEs provide collateral …