This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …

Politeness refers to socio-cultural norms, conventions, or rituals in society. From a critical
sociolinguistic perspective, the discourse of politeness is inseparable from social status and …

Emoji, a form of textual paralanguage, have gained popularity as a method of non-verbal
communication. Despite their popularity, little research has examined the strategic use of …

This project explores the impacts of emojis on students' impressions when used in a course
welcome email. We adopt a 4× 3 factorial design to determine how different emojis (ie,,,) …

Emojis, recognized as crucial nonverbal cues within computer-mediated communication
(CMC), have gained widespread usage. Through the lens of visual working memory (WM) …

The rapid pace of digitalization in the workplace confronts leaders and followers with the
demand to get accustomed to digital ways of communication. The prevalent digital media …

Prior to the rapid growth of Artificial Intelligence (“AI”) in the consumer market, smart
products received great attention from marketers and consumers. Given the recent increase …

This article presents subjective norms for 1031 emojis in six dimensions: visual complexity,
familiarity, frequency of use, clarity, emotional valence, and emotional arousal. This is the …

Nonverbal cues have repeatedly been shown to impact the perception of others and their
relationships. How does this work in online virtual work settings, where most of the …

Research has shown that emoji can determine how interlocutors who use emoji are
perceived (eg, warmer) and can help complement written communication (eg, clarify the …