The development of artificial intelligence (AI) and its application in the hotel industry has
reshaped the concept of hotel brand management. In this study, we present an investigation …

With the approach of the Bei**g Winter Olympics in 2022, the ski tourism market in mainland
China is gradually heating up. As an important node city of the Silk Road Economic Belt …

Museums showcase the cultures and histories of different regions and serve as new tourist
attractions in numerous cities. Scholars and practitioners are keen on understanding the …

Understanding consumers' psychology and revisit intentions are important to destination
management. Few studies explored how hedonism affected on tourists' experience and …

Purpose Enlightened by the theoretical framework of adapted protection motivation, this
study aims to explore and assess the viability and resilience of hospitality consumption in …

Purpose This paper aims to answer questions pertinent to whether or not services provided
by smart hotels are really what customers are looking for, as well as to ascertain what are …

The representation of reality seems to have gained precedence over reality. In the society of
the spectacle, entertainment has become the experience. Accordingly, sport organizations …

Bleisure travel is a new type of travel, and bleisure travel experience has become an
emerging topic worthy of investigation. However, studies on bleisure travel have mostly …

This study analyzes how technological capabilities improve supply chain agility for small
and medium-sized travel agencies (SMTA). It develops a tourism supply chain agility model …

The current study empirically examines an integrative model linking multiple types of touch
points in tourism experience, hedonic well-being, eudaimonic well-being, revisit intention …