Proselytizing the potential of influencer marketing via artificial intelligence: map** the research trends through bibliometric analysis

R Bansal, S Saini, AH Ngah… - Cogent Business & …, 2024 - Taylor & Francis
Artificial intelligence represents the cutting-edge frontier in influencer marketing, offering a
novel approach to leveraging social media data. This study aims to provide a …

" How advertiser-friendly is my video?": YouTuber's Socioeconomic Interactions with Algorithmic Content Moderation

R Ma, Y Kou - Proceedings of the ACM on Human-Computer …, 2021 - dl.acm.org
To manage user-generated harmful video content, YouTube relies on AI algorithms (eg,
machine learning) in content moderation and follows a retributive justice logic to punish …

[HTML][HTML] How YouTube developed into a successful platform for user-generated content

M Holland - Elon journal of undergraduate research in …, 2016 - inquiriesjournal.com
Since its development, YouTube, the world's third most popular online destination, has
transformed from a video-sharing site into a job opportunity for content creators in both new …

The youtube lens: Crowdsourced personality impressions and audiovisual analysis of vlogs

JI Biel, D Gatica-Perez - IEEE Transactions on Multimedia, 2012 - ieeexplore.ieee.org
Despite an increasing interest in understanding human perception in social media through
the automatic analysis of users' personality, existing attempts have explored user profiles …

YouthTube: Youth video authorship on YouTube and Vine

S Yarosh, E Bonsignore, S McRoberts… - Proceedings of the 19th …, 2016 - dl.acm.org
What kinds of content do children and teenagers author and share on public video
platforms? We approached this question through a qualitative directed content analysis of …

Do it for the viewers! Audience engagement behaviors of young YouTubers

S McRoberts, E Bonsignore, T Peyton… - Proceedings of the The …, 2016 - dl.acm.org
Online user-generated video sharing communities, such as YouTube, are becoming more
popular than conventional studio-produced content. These communities provide every user …

Exploring the experiences of people vlogging about severe mental illness on YouTube: An interpretative phenomenological analysis

I Sangeorzan, P Andriopoulou, M Livanou - Journal of Affective Disorders, 2019 - Elsevier
Background Evidence suggests that, compared to the general population, individuals with
severe mental illness (SMI) are more likely to engage in online social networking and share …

Hirability in the wild: Analysis of online conversational video resumes

LS Nguyen, D Gatica-Perez - IEEE Transactions on Multimedia, 2016 - ieeexplore.ieee.org
Online social media is changing the personnel recruitment process. Until now, resumes
were among the most widely used tools for the screening of job applicants. The advent of …

Broadcasting oneself: Visual discovery of vlogging styles

O Aran, JI Biel, D Gatica-Perez - IEEE Transactions on …, 2013 - ieeexplore.ieee.org
We present a data-driven approach to discover different styles that people use to present
themselves in online video blogging (vlogging). By vlogging style, we denote the …

Proxona: Leveraging LLM-Driven Personas to Enhance Creators' Understanding of Their Audience

Y Choi, EJ Kang, S Choi, MK Lee, J Kim - arxiv preprint arxiv:2408.10937, 2024 - arxiv.org
Creators are nothing without their audience, and thereby understanding their audience is
the cornerstone of their professional achievement. Yet many creators feel lost while …