The study of social media acceptance and adoption is not a new research topic. However,
the analysis of the educational and information systems (IS) theories/models that are used to …

The 4th edition of this popular and well-cited text is now co-authored, and includes
significant changes from earlier texts. Presenting a comprehensive review of over a century …

Few studies have examined user motivations to use generative artificial intelligence (AI).
This research aims to address this gap by examining how user motivations for ChatGPT …

Abstract Artificial Intelligent (AI) In-home Voice Assistants have seen unprecedented growth.
However, we have little understanding on the factors motivating individuals to use such …

This study investigates the impact of nostalgic advertising and perceived destination types
on tourists using four experiments. Study 1a and Study 1b revealed that destination …

This paper examines the antecedents of branding co-creation that include social networking
sites'(SNSs) participation motivations, customer participation, brand trust and brand loyalty …

With the rising popularity of voice assistants like Alexa, Siri, etc., understanding the service
gaps experienced by customers has become imperative. In unison, limited studies are …

Recent events indicate that sharing news in social media has become a phenomenon of
increasing social, economic and political importance because individuals can now …

Users have adopted a wide range of digital technologies into their communication
repertoire. It remains unclear why they adopt multiple forms of communication instead of …

This study clarifies the concept of customer equity in today's social media landscape. The
study shows:(1) motivation to use social network services (SNS) and celebrity source …