In this study, we aim to investigate the influence of the time spent reading product
information on consumer behavior in e-commerce. Given the rapid growth of e-commerce …

This investigation unearths the trait antecedents of intrinsic and extrinsic motivational drivers
and their consequences on attitude towards e-WOM of social mobile app users. Additionally …

The study investigates the determinants of trust in sellers and products and purchase
intention in the social commerce (s-commerce) context by considering the moderating …

Social commerce is a new trend in e-commerce, and with the help of Web 2.0 technologies
and social media, social commerce platforms are gradually becoming popular. Considering …

Promoting organic foods production and consumption contributes to accomplishing the
United Nations' sustainable development goals. Social commerce provides a promising …

The video streaming sector has expanded significantly over the past decades despite the
competition among service providers generating difficulties in retaining subscribed …

Customers today benefit from online grocery shop** (OGS) since it makes their lives
easier and more pleasant. This study examines the extension of the technology adoption …

ABSTRACT E-commerce has provided ample opportunities for facilitating rural economic
development. However, the existing rural e-commerce models are far from enough to reach …

Purpose This study aims to identify the factors that may account for the intention to use
Paytech services within an Islamic context. The authors propose an expanded version of the …

Many studies have focused on the adoption of social commerce (s-commerce) by customers
but not by businesses or by microbusinesses. Further, they have investigated this adoption …