Entrepreneurship education provided by higher education institutions is essential in
equip** students with the required abilities to initiate and develop successful businesses …

Small and medium-sized enterprises are increasingly promoting environmental
sustainability, a trend that has raised environmental awareness and inspired individuals and …

Purpose This study aims to examine the impact of brand ethical behavior, specifically
perceived brand ethicality, on corporate brand legitimacy in the context of halal cosmetics …

Following major strategic policy reforms and transformations in the higher education sector,
branding as a strategic resource has become an integral part of the strategic decisions of …

Purpose Despite the importance of tourism ethnocentrism in emerging tourism destinations,
there is limited, but growing, research interest in this area. This study aims to respond to …

Purpose: This study examines the relationship between the economic, social, and
environmental dimensions of social responsibility and the level of knowledge regarding …

Purpose The combination of strategic orientation and digitalization for sustainable
competitive advantage among small businesses is still not given much attention in the …

The implementation of university sustainability affects brand perceptions by conferring
attributes related to commitment and reputation, especially by students. The proper …

The COVID-19 pandemic undesirably affected the hospitality industry, and therefore,
preventive measures have been advocated as crucial when revitalizing or rejuvenating the …

The purpose of this study is to examine and understand the impact of green packaging on
consumer legitimacy through green perceived value. Data were collected from 331 …