Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania
Small and medium-sized enterprises are increasingly promoting environmental
sustainability, a trend that has raised environmental awareness and inspired individuals and …
sustainability, a trend that has raised environmental awareness and inspired individuals and …
Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania
D Amani - Journal of Marketing for Higher Education, 2024 - Taylor & Francis
Following major strategic policy reforms and transformations in the higher education sector,
branding as a strategic resource has become an integral part of the strategic decisions of …
branding as a strategic resource has become an integral part of the strategic decisions of …
Extending the mediation role of entrepreneurial self-efficacy on enhancing students' entrepreneurial intentions: A moderated mediation model
Entrepreneurship education provided by higher education institutions is essential in
equip** students with the required abilities to initiate and develop successful businesses …
equip** students with the required abilities to initiate and develop successful businesses …
Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived …
The COVID-19 pandemic undesirably affected the hospitality industry, and therefore,
preventive measures have been advocated as crucial when revitalizing or rejuvenating the …
preventive measures have been advocated as crucial when revitalizing or rejuvenating the …
I have to apply this strategy! Understanding the mediating effect of digitalization on strategic orientations and sustainable competitive advantage among small …
IJ Ismail - Management Matters, 2022 - emerald.com
Purpose The combination of strategic orientation and digitalization for sustainable
competitive advantage among small businesses is still not given much attention in the …
competitive advantage among small businesses is still not given much attention in the …
Can corporate social responsibility increase person organizational fit and extra role behavior that impacts sustainability
Sustainability has become a collective responsibility, including in higher education.
However, the conceptual framework for designing strategies such as corporate social …
However, the conceptual framework for designing strategies such as corporate social …
Proselytizing your employees into university brand evangelists: an empirical test from the higher education sector in Tanzania
D Amani - International Journal of Leadership in Education, 2023 - Taylor & Francis
Although the majority of firms nowadays formulate their strategies based on corporate social
responsibility, the current literature in higher learning institutions (HLIs) raises questions …
responsibility, the current literature in higher learning institutions (HLIs) raises questions …
Modeling the impact of corporate legitimacy on tax compliance intention to small and medium-sized enterprises
D Amani - Cogent Business & Management, 2024 - Taylor & Francis
The objective of this study was to determine the effect of corporate legitimacy on tax
compliance intentions among small and medium-sized enterprises (SMEs) in Tanzania. This …
compliance intentions among small and medium-sized enterprises (SMEs) in Tanzania. This …
Is ethical packaging the right way to go? The impact of green packaging on consumer legitimacy in cosmetics industry
D Amani - Cogent Social Sciences, 2024 - Taylor & Francis
The purpose of this study is to examine and understand the impact of green packaging on
consumer legitimacy through green perceived value. Data were collected from 331 …
consumer legitimacy through green perceived value. Data were collected from 331 …
The mediating effects of perceived brand integrity on brand ethical behavior and corporate brand legitimacy in halal cosmetics
D Amani - Journal of Islamic Marketing, 2024 - emerald.com
Purpose This study aims to examine the impact of brand ethical behavior, specifically
perceived brand ethicality, on corporate brand legitimacy in the context of halal cosmetics …
perceived brand ethicality, on corporate brand legitimacy in the context of halal cosmetics …