With the growing realization that brands are one of a firm's most valuable intangible assets,
branding has emerged as a top management priority in the last decade. Given its highly …

A substantial body of research evidence has now accumulated in the reference price
literature. One stream of research has identified the antecedents of reference price and has …

Purpose The core idea of this paper was to empirically evaluate the factors affecting the
choices of consumers while ordering food online. The goal was to explore consumer …

Prior research has mostly examined consumer attitudes toward online services/retailing in
general and a few researchers have addressed consumer experiences with online food …

Abstract Information frictions play a central role in the formation of household inflation
expectations, but there is no consensus about their origins. We address this question with …

Purpose–This study endeavours to examine the influence of perceived product quality,
relative price and risk, respectively, on perceived product value and, ultimately, consumers' …

Understanding consumer decision making about what to eat is both complex, as multiple
factors can drive food choice, and important, as food choice impacts overall health. This …

Research on behavioral motivation for green product consumption has greatly advanced in
recent years, but many unknowns remain, particularly regarding consumers' willingness to …

Recently, it has been proposed that creating compelling experiences in the distinctive
consumption environment defined by the Internet depends on facilitating a state of flow …

The author introduces a comprehensive customer value framework and tests an extended
value model with lodging products. The extended value model in this study newly …