One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

Research in marketing often begins with two assumptions: that consumers are able to
choose among desirable products, and that they have sufficient resources to buy them …

Why does economic inequality continue to rise despite being disfavored and harmful to
individuals and society? To better understand this inequality paradox, we advance an …

Perhaps one of the most reaffirming findings to emerge over the past several decades is that
humans not only engage in generous behavior, they also appear to experience pleasure …

Highlights•Overviews social class differences in interpersonal attention and prosocial
emotion.•Reviews evidence linking lower social class to increased prosocial …

In recent years, the topic of prosocial consumer behavior has garnered more and more
attention from consumer researchers, resulting in a steady increase in published journal …

Initiatives in international development and behavioral science rely predominantly on the
independent models of the self and agency that are prevalent in individualist Western …

When considering a charitable act, consumers must often decide on how to allocate their
resources across a multitude of possible causes. This article assesses how the relative …

Has the COVID-19 pandemic affected pro-sociality among individuals? After the onset of the
pandemic, many charitable appeals were updated to include a reference to COVID-19. Did …

El número de estudios en torno al nivel socioeconómico (NSE) en el campo de la psicología
social ha aumentado en los últimos años. Los indicadores más utilizados para medir el NSE …