Understanding sources of sustained competitive advantage has become a major area of
research in strategic management. Building on the assumptions that strategic resources are …

The purpose of competitive strategy is to achieve a sustainable competitive advantage
(SCA) and thereby enhance a business's performance. The authors focus on the distinctive …

Understanding sources of sustained competitive advantage has become a major area of
research in strategic management. Building on the assumptions that strategic resources are …

The Review of Marketing Research annual series provides current, state-of-the-art articles
by the marketing field's leading researchers and academicians. In contrast to other research …

The objectives of this paper are to provide an overview of service quality and discuss its
potential for offering a competitive advantage; to test several research propositions …

The purpose of this research is to investigate predictors of customer loyalty in order to
identify alternatives to customer satisfaction with service quality, which has been traditionally …

The strategic management field has derived many of its theoretical concepts from other
social science disciplines including economics, psychology, and sociology. Industrial …

Major international hallmark events, especially the Olympic Games, represent a significant
opportunity for marketing tourism to the host country. Due to the scale and importance of the …

This study provides strategic insights and a business model perspective on health insurance
as a vehicle for financing healthcare. It uses both primary (expert interview) and secondary …

The intensity of competition has increased within the retail banking industries in virtually all
developed economies. Creating a sustainable competitive advantage, therefore, has …