We review research on work–nonwork balance to examine the presence of the **gle fallacy—
attributing different meanings to a single construct label—and the jangle fallacy—using …

Purpose–The purpose of this paper is to review, critique and develop a research agenda for
the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo …

Purpose Public perceptions of the authenticity of social media influencers (SMIs) are a key
driver of the latter's persuasiveness as brand endorsers. Despite its importance, no …

The asymmetry of tourism information makes social media an important information source.
Previous research has been conducted on the influence of tourist-generated content on …

In an aggressively growing market, influencers exploit social media platforms to make
videos on their chosen interests in an attempt to attract viewers worldwide. Consequently …

Virtual influencers, digitally-created characters with realistic human-like appearances, have
emerged as a distinctive type of virtual humans prominently featured in various virtual …

Studies have not conclusively established whether teacher job satisfaction improves student
achievement or whether the advantages to students from having satisfied teachers vary with …

Political behavior is the result of innumerable unnoticed forces and conscious deliberation is
often a rationalization of automatically triggered feelings and thoughts. Citizens are very …

Changing someone's opinion is arguably one of the most important challenges of social
interaction. The underlying process proves difficult to study: it is hard to know how …

This cross-cultural study examines the effects of individual characteristics (ie, consumers'
need for uniqueness and self-monitoring) and brand-associated variables (ie, social …