This quantitative study explored young women's response to direct-to-consumer
pharmaceutical advertising (DTCA) for a human papillomavirus (HPV) vaccine. In particular …

OBJECTIVE: To examine how online depression support group members respond to direct-
to-consumer (DTC) antidepressant advertising. METHODS: Survey of 148 depression forum …

Drawing on a multiplicity of mass media and health behavior theories, we propose an
integrated health communication (IHC) framework to understand and leverage the ways in …

Considering the important role of the Internet in health information seeking by consumers, it
is critical to examine the health information that is available to them through the Internet. This …

Disease mongering occurs when advertising strategies merge with modern drug companies
to establish a drug market by widening or exaggerating the diagnosis of illness. This …

This research examines two recurrent conceptual issues of measuring media exposure in
survey research—content specificity of survey items and whether exemplars should be …

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public
Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the …

Objective: The aim of this study was to investigate the difference of perception on direct-to-
consumer advertisement (DTCA) of prescription drugs between healthcare providers and …

Advertising prescription medicines directly to consumers is a controversial practice. At
present, only two economically developed countries, the USA and New Zealand, allow …

Recente initiatieven vanuit de Europese Commissie om het verbod op consumentenreclame
voor receptgebonden medicijnen (DTCA) te versoepelen, hebben de publieke discussie …