Purpose–This chapter provides a critical review of the emerging field of consumer
experience and experiential marketing. Design/methodology/approach–We review …

Following an initial emphasis on “cold” cognitive processes, which could be conceptualized
within the computer metaphor of the information processing paradigm, social cognition …

" More information is always better, and full information is best. More computation is always
better, and optimization is best." More-is-better ideals such as these have long shaped our …

Experience is a new and exciting concept marketing academia and practice. This
monograph reviews the various meanings of experience as the term is used in philosophy …

We show that inferences of competence based solely on facial appearance predicted the
outcomes of US congressional elections better than chance (eg, 68.8% of the Senate races …

Each organism faces a variety of evaluative tasks. We need to distinguish what is hospitable
and what is hostile, what to approach and what to avoid, what is valuable and what is …

The affect system, in its position to monitor organismic–environmental transactions, may be
sensitive to the internal dynamics of information processing. Hence, the authors predicted …

Psychologically distant things (objects, events) are those that are not present in the direct
experience of reality. We would like to set aside the philosophical questions regarding the …

How do people make decisions when time is limited, information unreliable, and the future
uncertain? Based on the work of Nobel laureate Herbert Simon and with the help of …

Memory researchers long have speculated that certain tactics may lead people to recall
crimes that never occurred, and thus could potentially lead to false confessions. This is the …