Along with COVID-19 pandemic we are also fighting an 'infodemic'. Fake news and rumors
are rampant on social media. Believing in rumors can cause significant harm. This is further …

Digital marketing is being widely employed to efficiently and effectively market
products/services to achieve increased sales and generate higher revenues. It allows …

The proliferation of misleading information in everyday access media outlets such as social
media feeds, news blogs, and online newspapers have made it challenging to identify …

The proliferation of reviews evaluating different services on social networks and online
platforms and their importance in consumer decision‐making has led some unscrupulous …

Many Android applications are distributed for free but are supported by advertisements. Ad
libraries embedded in the app fetch content from the ad provider and display it on the app's …

In the current web advertising activities, the fraud increases the number of risks for online
marketing, advertising industry and e-business. The click fraud is considered one of the most …

Online advertising drives the economy of the World Wide Web. Modern websites of any size
and popularity include advertisements to monetize visits from their users. To this end, they …

The proliferation of fake news, ie, news intentionally spread for misinformation, poses a
threat to individuals and society. Despite various fact-checking websites such as PolitiFact …

The ultimate goal of advertisers are conversions representing desired user actions on the
advertisers' websites in the form of purchases and product information request. In this paper …

Online advertisements (ads) provide a powerful mechanism for advertisers to effectively
target Web users. Ads can be customized based on a user's browsing behavior, geographic …