This paper reviews the findings from the last 20 years on the behavioural factors that
influence farmers, decisions to adopt environmentally sustainable practices. It also proposes …

Two streams of theory and practice on gender equity have begun to elide. The first is work
conducted to change social norms, particularly using theory that emerged from studies in …

This research aimed to investigate the antecedents of Malaysians purchase intention of
hybrid vehicles through the integration of the Norm Activation Model (NAM) and the Theory …

The theoretical literature on social norms is multifaceted and at times contradictory. Looking
at existing reviews, we aimed to offer a more complete understanding of its current status. By …

This paper examines the adoption of mobile applications for restaurant searches and/or
reservations (MARSR) by users, as part of their experiential quality. Following an extended …

In light of the growing attention that social norm interventions have garnered as policy tools,
we review the current body of evidence on their effectiveness with respect to pro …

The main aim of this study was to examine the norms of expressing emotions on social
media. Specifically, the perceived appropriateness (ie injunctive norms) of expressing six …

The rise of social media is changing how evaluative judgments about organizations are
produced and disseminated in the public domain. In this article we discuss how these …

The study of journalistic roles tends to be descriptive and is thin on theory. This article
advances an understanding of journalistic roles as being discursively constituted and builds …

Although narratives are often credited with the capacity to change opinions, empirical tests
of this prediction have produced mixed results. To provide a more precise test of narrative's …