Purpose–The purpose of this paper from the series “Monitoring the Media: Spotlight on
Social Media Research” is to look into different approaches to study uses of social media …

In November 2015, social media platform Twitter changed the symbol of one of its core
features–the 'favorite'button–to the great disbelief of many long-time users of the platform …

Donald Trump has been a vocal critic of the news media. This study content analyzes how
Trump tweeted about the news media as the Republican nominee through his first year in …

Much media attention has been placed on “Black Twitter,” a collective composed primarily of
African Americans who have managed to effect change through the microblogging platform …

Although counts of tweets citing academic papers are used as an informal indicator of
interest, little is known about who tweets academic papers and who uses Twitter to find …

Popularitätshinweise wie Likes und Shares signalisieren grundsätzlich positive
Nutzerreaktionen. Im Kontext politischer Kommunikation sind sie in ihrer aggregierten Form …

The increasing use of Twitter by businesses has created the challenge of how to measure its
effectiveness for marketing communications. Using data based on two years of Twitter …

Abstract Knowledge of how destination marketing organisations (DMOs) use Twitter is still
limited. This study aimed to assess how DMOs' Twitter activity affects hotel occupancy in …

This paper presents a framework for collecting and analysing large volume social media
content. The real-time analytics framework comprises semantic annotation, Linked Open …

Abstract On May 14, 2014 the Centers for Disease Control and Prevention (CDC) endorsed
the drug Truvada as an HIV preventative, called pre-exposure prophylaxis (PrEP). PrEP has …