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[PDF][PDF] Relationship marketing and customer retention-a systematic literature review
Relationship marketing is the process of establishing, maintaining, and improving solid
relationships with a company's customers and other stakeholders. Relationship marketing …
relationships with a company's customers and other stakeholders. Relationship marketing …
The mediating role of brand trust and brand love between brand experience and loyalty: A study on smartphones in China
Smartphones have become increasingly essential in people's daily lives. Studying the
enablers that influence students' smartphone buying intentions can inform technology …
enablers that influence students' smartphone buying intentions can inform technology …
[HTML][HTML] Role of ethical marketing in driving consumer brand relationships and brand loyalty: A sustainable marketing approach
This research is focused on studying the impact of ethical marketing practices on value-
adding product sustainability and customer brand relationship sustainability. It further …
adding product sustainability and customer brand relationship sustainability. It further …
Green innovation and brand equity: Moderating effects of industrial institutions
In recent decades, firms increasingly engage in green innovation activities to address the
bourgeoning environmental crisis. Despite the importance of green innovation in …
bourgeoning environmental crisis. Despite the importance of green innovation in …
The role of consumer-brand engagement towards driving brand loyalty: Mediating effect of relationship quality
Purpose The present research attempts to empirically examine the influence of consumer-
brand engagement, its potent antecedents, and relationship quality towards creating and …
brand engagement, its potent antecedents, and relationship quality towards creating and …
Effect of brand image, the quality and price on customer satisfaction and implications for customer loyalty PT Strait Liner Express in Jakarta
The purpose of this study was to determine the effect of brand image, service quality and
price both partially and simultaneously to the customer satisfaction and the impact of …
price both partially and simultaneously to the customer satisfaction and the impact of …
The future of brand personality: Systematic review and research agenda
The main purpose of this paper was to report a literature review that synthesized and
organized the current knowledge on brand personality, with the goal of drawing a research …
organized the current knowledge on brand personality, with the goal of drawing a research …
The impact of Instagram utilization on brand management: an empirical study on the restaurants sector in Beirut
This study investigates the utilization impact of Instagram on restaurants' brand management
in emerging economies, particularly in the capital of Lebanon, Beirut. Instagram utilization …
in emerging economies, particularly in the capital of Lebanon, Beirut. Instagram utilization …
Antecedents and outcome of commitment in Islamic banking relationships–an emerging African market perspective
M Roberts-Lombard - Journal of Islamic Marketing, 2020 - emerald.com
Purpose This study aims to investigate how the commitment of Islamic banking customers is
influenced by trust, relationship expectations and conflict management. In turn, the influence …
influenced by trust, relationship expectations and conflict management. In turn, the influence …
Sustainability through the lens of the professional adviser: the case for brand trust
Purpose This investigation builds on two domains. First, professional service providers, such
as dentists and veterinarians, represent an understudied link in the distribution channel …
as dentists and veterinarians, represent an understudied link in the distribution channel …