[PDF][PDF] Relationship marketing and customer retention-a systematic literature review

A Rosário, JA Casaca - Studies in Business and Economics, 2023‏ - sciendo.com
Relationship marketing is the process of establishing, maintaining, and improving solid
relationships with a company's customers and other stakeholders. Relationship marketing …

The mediating role of brand trust and brand love between brand experience and loyalty: A study on smartphones in China

M Na, L Rong, MH Ali, SS Alam, M Masukujjaman… - Behavioral …, 2023‏ - mdpi.com
Smartphones have become increasingly essential in people's daily lives. Studying the
enablers that influence students' smartphone buying intentions can inform technology …

[HTML][HTML] Role of ethical marketing in driving consumer brand relationships and brand loyalty: A sustainable marketing approach

M Tanveer, AR Ahmad, H Mahmood, IU Haq - Sustainability, 2021‏ - mdpi.com
This research is focused on studying the impact of ethical marketing practices on value-
adding product sustainability and customer brand relationship sustainability. It further …

Green innovation and brand equity: Moderating effects of industrial institutions

Q Yao, S Zeng, S Sheng, S Gong - Asia Pacific Journal of Management, 2021‏ - Springer
In recent decades, firms increasingly engage in green innovation activities to address the
bourgeoning environmental crisis. Despite the importance of green innovation in …

The role of consumer-brand engagement towards driving brand loyalty: Mediating effect of relationship quality

K Adhikari, RK Panda - Journal of Modelling in Management, 2019‏ - emerald.com
Purpose The present research attempts to empirically examine the influence of consumer-
brand engagement, its potent antecedents, and relationship quality towards creating and …

Effect of brand image, the quality and price on customer satisfaction and implications for customer loyalty PT Strait Liner Express in Jakarta

S Subaebasni, H Risnawaty… - International review of …, 2019‏ - search.proquest.com
The purpose of this study was to determine the effect of brand image, service quality and
price both partially and simultaneously to the customer satisfaction and the impact of …

The future of brand personality: Systematic review and research agenda

D Carvalho, G Demo, F Scussel - … Psicologia Organizações e …, 2021‏ - pepsic.bvsalud.org
The main purpose of this paper was to report a literature review that synthesized and
organized the current knowledge on brand personality, with the goal of drawing a research …

The impact of Instagram utilization on brand management: an empirical study on the restaurants sector in Beirut

GM Al-Abdallah, AO Dandis… - Journal of Foodservice …, 2024‏ - Taylor & Francis
This study investigates the utilization impact of Instagram on restaurants' brand management
in emerging economies, particularly in the capital of Lebanon, Beirut. Instagram utilization …

Antecedents and outcome of commitment in Islamic banking relationships–an emerging African market perspective

M Roberts-Lombard - Journal of Islamic Marketing, 2020‏ - emerald.com
Purpose This study aims to investigate how the commitment of Islamic banking customers is
influenced by trust, relationship expectations and conflict management. In turn, the influence …

Sustainability through the lens of the professional adviser: the case for brand trust

M Stoica, TM Hickman - Journal of Product & Brand Management, 2022‏ - emerald.com
Purpose This investigation builds on two domains. First, professional service providers, such
as dentists and veterinarians, represent an understudied link in the distribution channel …