Due to its importance in fitness centers, a number of authors have explored and analyzed
loyalty. However, two characteristics not yet examined are service convenience in fitness …

Managing Organizations for Sport and Physical Activity, fourth edition, presents a clear and
concise treatment of managing organizations in sport and physical activity. The four …

Sport now has to compete for the consumer dollar with a vast array of leisure activities online
as well as offline. Successful sport marketing is the result of carefully structured planning …

Our aim in this study was to examine the structural relationships among service quality,
perceived value, customer satisfaction, and behavioral intention. Participants, who were all …

The trust-commitment challenge in service quality-loyalty relationships | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search The …

Researchers suggest that as consumption progresses, consumers' needs change. However,
previous studies have shown few insights into the effect of service quality and satisfaction on …

Examining relationships among process quality, outcome quality, delight, satisfaction and
behavioural intentions in fitness centres in Malaysia | Emerald Insight Books and journals Case …

This study aims to examine if service quality dimensions can predict spectators' behavioural
intentions in the context of professional soccer in Greece. Data collected from two hundred …

To date, it remains very challenging for managers to combine different features of sports
events into compelling product/service offerings that meet visitors' expectations. Yet, there is …

Increasing attention has been paid to the concept of brand orientation over the last decade.
However, research on brand orientation in small firms is only in its infancy, the present study …