Elite athletes with disabilities marketability and branding strategies: Professional agents' perspectives

T Hu, N Siegfried, M Cho… - European Sport …, 2023 - Taylor & Francis
Research question The study aims to explore agents' motives and strategies in presenting
elite athletes with disabilities (EAwD). Research methods Utilising a phenomenological …

[PDF][PDF] THE IMPACT OF CONTENT, PERSONALITY, AND TRUSTWORTHINESS OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE INTENTION AND …

KKM AGGAD - 2022 - eprints.utm.my
The rising popularity of social media is causing a shift from traditional to digital media in
advertising and marketing communications. It also affects a trend towards advanced social …

[PDF][PDF] Instagramin hyödyntäminen urheilijan henkilöbrändäyksessä

M Huokuna - 2021 - theseus.fi
Henkilöbrändit ja henkilöbrändäys ovat ilmiöinä kasvattaneet suosiotaan viimeisten vuosien
aikana. Hyvin monella alalla henkilöbrändäyksestä on tullut tärkeä tapa erottautua muista …

Elite Female Long-Distance Runners and the Impact of Social Media on Their Lives Professionally and Personally

E Camy - 2020 - search.proquest.com
Purpose: The purpose of this phenomenological study was to explore and discover the
perceptions of elite female long-distance runners on the benefits and challenges of using …

[CITATA][C] Unveiling the potential: can socially relevant causes on Instagram help in strengthening the athlete brand in Italy?

G Spera, G Antonucci