Green influencer marketing: conceptualization, scale development, and validation: an application to tourism products
This study aims to conceptualize the green influencer marketing (GIM) and to develop a GIM
scale for its measurement. To achieve this goal, this research used a sequential exploratory …
scale for its measurement. To achieve this goal, this research used a sequential exploratory …
Women's career and imposter syndrome: moderating effects of female role model and diversity management in the hospitality and tourism sector
Purpose This study aims to examine the influence of imposter syndrome on women's
careers in the hospitality and tourism industry drawing on the role congruity theory of …
careers in the hospitality and tourism industry drawing on the role congruity theory of …
Women empowerment in restaurants: effects of femvertising, purplewashing and feminist identity on consumers' willingness to pay a premium
Purpose Despite the increasing popularity of women-owned businesses in the marketplace,
relatively few studies in the hospitality literature have focused on these businesses. Hence …
relatively few studies in the hospitality literature have focused on these businesses. Hence …
Investigating women's work experience in hospitality with the job demands-resources theory
YY Zhong - Journal of Hospitality and Tourism Insights, 2024 - emerald.com
Purpose This study aims to investigate the work experience of women in hospitality with the
job demands-resources (JD-R) theory. By focusing on job resources, job demands …
job demands-resources (JD-R) theory. By focusing on job resources, job demands …
I Bond, I Engage, I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes
The present study investigates the effectiveness of tourism vlogs (video blogs), the
parasocial bonding between the vloggers and the tourist/prospect and the wishful …
parasocial bonding between the vloggers and the tourist/prospect and the wishful …
Diversity and inclusion in hospitality and tourism: Guest editorial
Diversity and inclusion are vital for the success of the hospitality and tourism industry. This
industry caters to global customers with diverse backgrounds and cultures. Having a …
industry caters to global customers with diverse backgrounds and cultures. Having a …
Guest editorial: Diversity and inclusion in hospitality and tourism
(2023) critically reflect on diversity and inclusion research in the hospitality and tourism
literature by integrating two separate perspectives: human resources and customer …
literature by integrating two separate perspectives: human resources and customer …