Nonverbal communication of dual anchors in live streaming and its effects on sales
J Liu, J Zhao - Journal of Retailing and Consumer Services, 2024 - Elsevier
Dual-anchor live streaming represents a fresh development in the e-commerce arena. Both
anchors not only engage in real-time interactions with viewers but also share nonverbal …
anchors not only engage in real-time interactions with viewers but also share nonverbal …