Customer churn prediction in telecommunication industry is a very essential factor to be
achieved and it makes direct impact to customer retention and its revenues. Develo** a …

Globalization processes and market deregulation policies are rapidly changing the
competitive environments of many economic sectors. The appearance of new competitors …

Owing to saturated markets, fierce competition, dynamic criteria, along with introduction of
new attractive offers, the considerable issue of customer churn was faced by the …

There are several areas in which organisations can adopt technologies that will support
decision-making: artificial intelligence is one of the most innovative technologies that is …

Accurately identifying potential purchasers (PPers) is pivotal for enhancing an enterprise's
core competitiveness in a competitive market. Although existing research focused on …

Without proper analysis and forecasting, industries will find themselves repeatedly churning
customers, which the telecom industry in particular cannot afford. A predictable model for …

Increased risk exposure levels, technological developments and the growing information
overload in supply chain networks drive organizations to embrace data-driven approaches …

This paper explores the importance of customer in strategic marketing in the values of
customer satisfaction and loyalty. The role of customer for organizations in the 21st century …

Nowadays, customers have become more interested in the quality of service (QoS) that
organizations can provide them. Services provided by different vendors are not highly …

Class imbalance brings significant challenges to customer churn prediction. Many solutions
have been developed to address this issue. In this paper, we comprehensively compare the …