FinTech and SMEs are gaining attention from scholars all over the world considering their
growing significance. This study explores the current dynamics in the field of FinTech with …

Virtual worlds are progressing toward a holistic abstraction of the metaverse. While there is
abundant literature and synthesis on virtual worlds and related constructs, the linkages …

Globalization and technology are presently impacting every aspect of life, with digital
technologies hel** to set the trend. Human-centricity and the ethical use of technology are …

Despite the numerous studies on sensory marketing, research that holistically reviews
through bibliometric and cluster analysis the ensuing knowledge about this topic remains …

The main purpose of this paper is to investigate how the number, perceived intensity, and
frequency of sensory involvement in the consumer-brand relationship, impact brand …

Sensory encounters are an essential component of the customer experience. However, most
of the research conducted thus far has used self‐reported measuring techniques to address …

Purpose This research is aimed at exploring how colours impact the taste expectations of
beverages, considering three different countries: Italy, Poland and Morocco. Specifically, the …

Blockchain technology is a distributed ledger that promises transformative changes across
various sectors, yet its adoption and integrations in small and medium-sized organizations …

Sensory marketing recognizes the significance of physical experiences in product
evaluation and consumer decision-making. This study examined the effects of model …

Advertising uses sounds and dynamic images to provide visual, auditory, and tactile
experiences, and to make the audience feel like the protagonist. During COVID-19 …