The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …

The development of start-ups is a driving force of the local and regional economy. Therefore,
it should be in the interest of municipal authorities to take actions for their organizational and …

In the digital environment, key to corporate positioning is Digital Marketing (DM), linked with
factors such as innovativeness, proactiveness, organizational agility, and managerial …

This paper delves into the dynamic and evolving world of AI startups, examining the unique
challenges and opportunities they face in the current market and investment landscape. The …

In today's rapidly evolving business environment, understanding dynamic marketing
effectiveness is essential for startups. This study explores how flexible marketing strategies …

Multimedia prototypes of varying degrees of fidelity and interactivity could be a powerful tool
for early stage startups to validate their business model assumptions especially product …

The acceleration of new product development (NPD) and market introduction is essential for
companies to maintain competitiveness, enhance customer base, and achieve financial …

Pandemic situations impact the ability of the startups to identify the product features that
have match with market needs; the activity that requires direct interaction with the customers …

Digital technologies are underpinning a wide range of products, services, processes, and
business model innovations that are significantly transforming industries, organizations, and …

Academia and startups are powerful pillars of innovation ecosystem. We believe academia
and startup enterprises could collaborate as strategic partners to create mutual, long-term …