Marketing strategy: an assessment of the state of the field and outlook
This article provides an assessment of the state of the field of marketing strategy research
and the outlook. Using institutional theory, the authors develop an organizing framework to …
and the outlook. Using institutional theory, the authors develop an organizing framework to …
Marketing performance measures: History and interrelationships
BH Clark - Journal of marketing management, 1999 - Taylor & Francis
This article reviews the history of measuring the performance of marketing in the firm,
organised around three themes: the movement from financial to non-financial output …
organised around three themes: the movement from financial to non-financial output …
[HTML][HTML] Future of e-Government: An integrated conceptual framework
The information and hyper-connectivity revolutions have caused significant disruptions in
citizens' interactions with governments all over the world. Failures in implementing e …
citizens' interactions with governments all over the world. Failures in implementing e …
Market orientation, positioning strategy and brand performance
As the importance of B2B branding increases, literature has received considerable attention
in the recent years. An underexplored area in B2B branding revolves around brand …
in the recent years. An underexplored area in B2B branding revolves around brand …
Capabilities for market-sha**: Triggering and facilitating increased value creation
Applying grounded theory, we comprehensively categorize capabilities needed for market-
sha** and synthesize them into a conceptual framework that describes the process and its …
sha** and synthesize them into a conceptual framework that describes the process and its …
Internal drivers and performance consequences of small firm green business strategy: The moderating role of external forces
Growing detrimental effects on the bio-physical environment have been responsible for a
large number of small firms to adopt a more strategic stance toward exploiting green-related …
large number of small firms to adopt a more strategic stance toward exploiting green-related …
[HTML][HTML] Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies
This study explored the usefulness of market orientation in an agricultural value chain in an
emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in …
emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in …
Social media strategic capability, organizational unlearning, and disruptive innovation of SMEs: The moderating roles of TMT heterogeneity and environmental …
F Zhang, L Zhu - Journal of Business Research, 2021 - Elsevier
This paper provides an investigation into how social media can be used to promote
disruptive innovation in small and medium enterprises (SMEs) from a capability perspective …
disruptive innovation in small and medium enterprises (SMEs) from a capability perspective …
Innovation, market orientation, and organizational learning: an integration and empirical examination
Research on market orientation and organizational learning addresses how organizations
adapt to their environments and develop competitive advantage. A significant void exists in …
adapt to their environments and develop competitive advantage. A significant void exists in …
Guanxi and organizational performance: A meta-analysis
Guanxi, a social network tie drawing on connections in business relations, has been
identified as a powerful strategic tool hel** organizations maintain competitive …
identified as a powerful strategic tool hel** organizations maintain competitive …