Digital transformation of organization using AI-CRM: From microfoundational perspective with leadership support
S Chatterjee, R Chaudhuri, D Vrontis… - Journal of Business …, 2022 - Elsevier
Business firms are increasingly innovating their traditional business model to a technology-
enabled digitalized model for their sustainability in the competitive market. Firms have …
enabled digitalized model for their sustainability in the competitive market. Firms have …
AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system
S Chatterjee, R Chaudhuri, D Vrontis - Journal of Business Research, 2022 - Elsevier
The purpose of this study is to determine the impact of adopting a artificial intelligence-
embedded customer relationship management (CRM) system for business-to-business …
embedded customer relationship management (CRM) system for business-to-business …
The effect of customer relationship management (CRM) dimensions on hotel customer's satisfaction in Kashmir
Purpose The study aims to investigate the effect of four customer relationship management
(CRM) dimensions, namely, customer orientation, customer relationship management …
(CRM) dimensions, namely, customer orientation, customer relationship management …
[HTML][HTML] The relationship between CRM, knowledge management, organization commitment, customer profitability and customer loyalty in telecommunication industry …
The purpose of this study is to evaluate a customer relationship management (CRM) model
based on telecom customers' experiences with the company's services. For this purpose …
based on telecom customers' experiences with the company's services. For this purpose …
CRM dimensions and performance of SMEs in Yemen: the moderating role of human capital
Purpose This paper examines the interaction of human capital and CRM on the performance
of SMEs in Yemen. Design/methodology/approach The study used a quantitative approach …
of SMEs in Yemen. Design/methodology/approach The study used a quantitative approach …
CRM, service quality and organizational performance in the banking industry: a comparative study of conventional and Islamic banks
Purpose This paper aims to examine a model that uses customer service quality as an
intervening mechanism in the relationship between customer relationship management …
intervening mechanism in the relationship between customer relationship management …
[HTML][HTML] Innovative CRM and performance of SMEs: The moderating role of relational capital
ABSTRACT Customer Relationship Management (CRM) is more than an information tool
and plays a critical role in small and medium enterprises (SMEs). The present study …
and plays a critical role in small and medium enterprises (SMEs). The present study …
Role of ChatGPT and skilled workers for business sustainability: Leadership motivation as the moderator
D Vrontis, R Chaudhuri, S Chatterjee - Sustainability, 2023 - mdpi.com
ChatGPT is an AI tool that was primarily developed by OpenAI with the support of its GPT-3.5
and GPT-4 platforms and large language models. ChatGPT has been fine-tuned with both …
and GPT-4 platforms and large language models. ChatGPT has been fine-tuned with both …
How to assess organizational and strategic impacts of customer relationship management: A multi-perspective performance evaluation method
Despite the awareness of academics and managers of the impact that Customer
Relationship Management (CRM) can have on firm's performance, contributions on methods …
Relationship Management (CRM) can have on firm's performance, contributions on methods …
The nexus between CRM and competitive advantage: The mediating role of customer loyalty
Purpose The purpose of this study is to examine the impact of customer relationship
management (CRM) components on competitive advantage through customer loyalty in the …
management (CRM) components on competitive advantage through customer loyalty in the …