How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses

B Barbosa, JR Saura, D Bennett - The Journal of Technology Transfer, 2024 - Springer
The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

A scientometric analysis of entrepreneurial and the digital economy scholarship: state of the art and an agenda for future research

N Meyer, F Ben Said, NA Alkathiri… - Journal of Innovation and …, 2023 - Springer
Recently, there has been a greater focus on the relationship between entrepreneurship and
the digital economy in academia and practice. However, no known work systematically …

Digital economy research: Thirty-five years insights of retrospective review

A Purnomo, T Susanti, E Rosyidah, N Firdausi… - Procedia Computer …, 2022 - Elsevier
Research on the digital economy continues to develop but is limited to one country and/or
field. From a bibliometric retrospective review, this study purposes to visually research …

A Systematic Review of Business Process Management in E-Commerce

TC Nathaniela, A Purnomo, SF Persada… - 2022 International …, 2022 - ieeexplore.ieee.org
Business process management in e-commerce is very important to improve processes
between business functions. The purpose of this study was to review the existing literature …

A Systematic Review of Disruptive Innovation on Entrepreneurship

N Aryani, A Purnomo, SF Persada, MN Young… - Procedia Computer …, 2024 - Elsevier
This study aims to review existing literature and research on disruptive innovation and
entrepreneurship. The literature was systematically examined according to the Preferred …

Digital ecosystem, entrepreneurial ecosystem and economic development as enablers of digital technology entrepreneurship

J Ali, Z Jabeen - Managerial and Decision Economics, 2024 - Wiley Online Library
This paper analyses the digital ecosystem (DES), entrepreneurial ecosystem (EES) and
economic development (ED) indicators as key determinants of digital technology …

A study of renewable energy and solar panel literature through bibliometric positioning during three decades

M Choifin, AF Rodli, AK Sari… - … and Practice (e …, 2021 - repository.stiemahardhika.ac.id
Renewable energy as a solution to supply future and current needs. This paper aims to
review the status and visual map position of research in the internationally renewable …

Mengurai Kompleksitas Harga Pokok Produksi: Pendekatan Full Costing untuk Efisiensi Harga Jual

T Hilmawan, MAA Nafis… - … and Management Review, 2024 - journal.unusida.ac.id
Perhitungan harga pokok produksi berdasarkan metode full costing lebih tepat dan akurat.
Oleh karena itu, metode full costing memasukkan seluruh komponen biaya yang digunakan …

Pengawasan Kerja, Disiplin, dan Konflik dalam Konteks Kinerja Karyawan

DI Yuliarti, M Novie - Nusantara Entrepreneurship and …, 2023 - journal.unusida.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh pengawasan kerja, disiplin kerja, dan
konflik kerja terhadap kinerja karyawan pada PT. Cahaya Makmur Sejahtera Polimer. Alat …

A study of green management literature through bibliometric positioning during four decades

A Purnomo, AK Sari, A Aziz, YE Prasetyo… - 2021 - repository.stiemahardhika.ac.id
The main drivers of economic growth in many countries are Innovation because it can add
new vitality to the company. This paper aims to review the status and visual map position of …