The increasing popularity and accessibility of virtual reality (VR) presents an opportunity for
destination marketers to leverage its strengths to attract visitors. However, VR's benefits over …

Since 2020, the tourism industry worldwide has been devastated as a result of the COVID-
19 pandemic. Governments across the globe imposed strict national lockdowns in order to …

Abstract Recently, Augmented Reality (AR) applications have emerged as a powerful tool to
empower users in touristic use cases, for example, by recreating digital representations of …

The success of tourism lies in a destination's competitiveness. This is determined by a
destination's ability to extend a mix of benefits distinct from what competition is offering; one …

Virtual tourism allows individuals to experience destinations around the world without the
physical act of traveling. This is adapted and practiced in various ways, ranging from online …

Nowadays, existing approaches for creating Extended Reality (XR) experiences mostly
entail the use of Integrated Development Environments (IDEs) or software libraries (APIs) …

Extended Reality (XR) applications have received significant attention in the last decade,
with considerable deployment in the fields of tourism and cultural heritage. So far, mainly …