[HTML][HTML] A review of higher education image and reputation literature: Knowledge gaps and a research agenda
Higher education institutions are investing increasing resources in order to achieve
favourable perceptions among their stakeholders. However, image and reputation …
favourable perceptions among their stakeholders. However, image and reputation …
Reputation and legitimacy: Key factors for Higher Education Institutions' sustained competitive advantage
Globalization, rankings, and the decrease of public funding have created a highly
competitive environment for public universities. Internal and external stakeholders …
competitive environment for public universities. Internal and external stakeholders …
An exploratory study of factors affecting undergraduate employability
Purpose–The current study was conducted to increase our understanding of factors that
influence the employability of university graduates. Through the use of both qualitative and …
influence the employability of university graduates. Through the use of both qualitative and …
Reputation in higher education: a systematic review
Published research on corporate reputation has increased in the last 10 years in various
sectors. The higher education sector is no stranger to this growth; however, theoretical …
sectors. The higher education sector is no stranger to this growth; however, theoretical …
Brand management in higher education: the university brand personality scale
Many universities leverage symbolic qualities with the potential of creating a brand
personality useful in competitive differentiation. Drawing on a series of qualitative and …
personality useful in competitive differentiation. Drawing on a series of qualitative and …
Social media in higher education: understanding how colleges and universities use Facebook
This study provides an understanding of the current social media landscape for higher
education institutions. While it is recognized that consistency in school branding across all …
education institutions. While it is recognized that consistency in school branding across all …
[HTML][HTML] The role of brand attachment strength in higher education
This paper examines the effect of brand attachment and its antecedents on commitment,
satisfaction, trust, and brand equity in the context of higher education institutions. The …
satisfaction, trust, and brand equity in the context of higher education institutions. The …
Social media interaction, the university brand and recruitment performance
Commentators and academics now refer to Higher Education as a market and the language
of the market frames and describes the sector. Considerable competition for students exists …
of the market frames and describes the sector. Considerable competition for students exists …
Toward the model of university image: The influence of brand personality, external prestige, and reputation
M Sung, SU Yang - Journal of public relations research, 2008 - Taylor & Francis
Although the concepts of image and reputation have been increasingly emphasized in the
fields of public relations and marketing, the association of these 2 concepts has not been …
fields of public relations and marketing, the association of these 2 concepts has not been …
University reputation, brand attachment and brand personality as antecedents of student loyalty: A study in higher education context
V Kaushal, N Ali - Corporate reputation review, 2020 - Springer
The current study develops and tests a model taking into consideration constructs including
university reputation, university brand attachment and university brand personality, and …
university reputation, university brand attachment and university brand personality, and …