This paper assesses potential for reduction in electricity consumption in response to
demarketing strategy, and moderating effects of key consumer characteristics …

In the context of emerging sustainability challenges, demarketing has continued to draw the
attention of academicians and practitioners globally over the past few years. It is interesting …

Water access is a critical public policy problem that many people face worldwide. As
demand for fresh water rises and supply declines, a growing number of regions and …

Demarketing is generally recognized as that aspect of marketing that aims at discouraging
customers in general or a certain class of customers in particular on either a temporary or …

ABSTRACT Single-use plastics (SUP), have been widely criticized for contributing to
pollution and the throwaway culture. This paper applies the demarketing framework to SUP …

The objective of this research was to explore the influence of demarketing strategies on
rationalization of household food waste “HFW” in the Gaza Strip “GS”, Palestine. More …

Many governments provide goods and services that are deemed too sensitive for the private
sector to deliver. This places public administrators in the difficult situation of having to sell …

In the realm of demarketing within the banking industry, banks often need to reject
customers for certain products while maintaining overall relationships. Understanding the …

Ensuring sustainability at a tourist destination is a challenge which is faced by many nations.
The challenge compounds since short term monetary gains often blind the desire for …

Growing concern for sustainability of the natural environment is rapidly transforming the
competitive landscape and forcing firms to implement traditional green marketing, along with …