In cultural heritage sites around the globe, augmented reality (AR) is being utilized as a tool
to provide visitors with better experiences while preserving the integrity of the sites …

Purpose The purpose of this paper is to explore both the cognitive and affective images and
examine the effects of destination image through both aspects on satisfaction levels and …

This study investigates the effect of social media affordances (SMAs) on tourist destination
image formation from the technology affordances lens, and measures the mediating role of …

Travel vlogs are popular, but how audiences get involved while watching remains unclear.
This study explored audience involvement along with expressions of travel intention. A …

Social media platforms, like Instagram, have played a significant role in augmenting the
profile of several previously obscure destinations. However, some of these places were …

The tourism industry in South Korea has undergone unprecedented growth and faced
multiple changes since 2000, thanks to the recent emergence and growing popularity and …

This study examines the effect of celebrity endorsement on destination brand love, as well
as the mediating effect of parasocial interaction, across two different groups: previous …

This study aims to: 1) describe the travel motivations of the types of film tourists proposed by
Macionis (2004), specifically, serendipitous tourists, specific film tourists, and general film …

TV series have become one of the most successful types of audio-visual product. Their
potential to cultivate massive loyal audiences makes them an excellent medium for …

Academics and practitioners have focused on the importance of film-induced tourism for
destination marketing. Although the relationship between authenticity and destination loyalty …