Strategic communication is a term that has become quite popular in communication science
education in the second decade of the twenty-first century. Originally only used for a niche …

Purpose This paper aims to provide an integrative review on nation branding literature and
to identify new avenues for future research on embedding nation equity into commercial …

The majority of studies in public relations continue to examine organization-public
relationships from only the organization's perspective, with few studies focusing on the other …

This conceptual article proposes a new integrative model of the country image by drawing
on advances from the fields of business studies, social psychology, political science, and …

In the era of social media, tourism boycotts are regarded as an effective way for individuals
to convey their dissatisfaction and emotions toward destinations, decreasing destinations' …

People base their decisions and actions towards social entities on their cognitive
representations (images) of these entities. The way individuals, organizations and countries …

Adopting Aaker's (1997) framework, this study explored how popular tourist destinations,
Mexico and Brazil, communicate their brand personality through Facebook, and which …

Tourism industry recognizes the growing interest in Halal tourism from both the perspectives
of practitioners and researchers. Indonesia was chosen as the world's best halal tourism …

Purpose–The purpose of this paper is to develop and test a new model for the measurement
of the constitution and effects of the country image as a central target construct in …

Purpose This paper aims to explore the relationship between corporate social responsibility
(CSR) and corporate financial performance (CFP) from a shared value perspective …