The aim of this study is to analyze factors determining city brand equity (CBE) on the bases
of a systematic literature review (SLR) according to a procedure developed by Tranfield …

Undeniably, social media has come to a higher degree of popularity in the online world.
Currently, most businesses have been utilizing any social media platforms for social media …

Direct online marketing and sales are nowadays an essential part of almost any business
that addresses an end consumer, such as in tourism. On the downside, the data and content …

As much as 94% of all sales effort results in outcomes that can be perceived as denoting
failure. This article presents findings from a systematic review of literature which identifies …

Cognitive dissonance (CD) is a well-established concept in marketing literature, particularly
within consumer behavior contexts. This study extends its application to the underexplored …

Seit etwa einem Jahrzehnt ist in Wissenschaft und Praxis eine verstärkte
Auseinandersetzung mit dem Begriff des Customer Engagement, dh ein Engagement von …

Question answering over knowledge graphs targets to leverage facts in knowledge graphs
to answer natural language questions. The presence of large number of facts, particularly in …

Small business enterprises (SBEs) are significant contributors to business growth and
employment in the United States, but despite governmental support, the failure rate of SBEs …

Small business owners need effective strategies to increase profitability. One such strategy
is the adoption of information technology (IT). The purpose of this multiple case study was to …

The purpose of this study is to examine whether an organization can create customer
engagement by practicing market orientation, personalization and using multi-channel …