This study examines whether text characteristics in branded Facebook image posts
associate with consumer engagement and brand awareness. The examined text …

Purpose: The purpose of this study was to examine the role of social media presence in
thriving in and increasing brand awareness in the fashion retail industry of Sweden. The …

Many nonprofit leaders lack innovative marketing strategies to secure funding from their
target audience. Nonprofit leaders who do not continue to expand on their marketing …

Purpose: The purpose of this research is to gain a deeper understanding of the sustainability
work that companies are involved in and the current consumer consumption patterns as well …

The COVID-19 pandemic created conditions for a change of work style when a transition
from stationary to remote work became necessary. This change affected a lot of different …

Health and fitness business owners are challenged with using effective social media
marketing strategies to grab the attention of their target audience and engage them versus …

Digital marketing strategy has become increasingly popular aiming to increase social media
users' engagement, brand awareness, and revenues. The aim of this study is to calculate the …

Accounting firm managers who fail to use social media marketing strategies effectively may
lose market share for their firms and struggle as viable competitors. Business leaders are …

The widespread growth and development of social media in the 21st century has been a key
pinnacle witnessed by billions of people across the world. Owing to wide accessibility to …

Depuis quelques années, le développement durable est au cœur de nombreux débats.
L'intérêt croissant des parties prenantes envers le développement durable pousse les …