Social media advertisement (ad) is a growing phenomenon designed to reach and engage
customers. However, despite their continued adoption, less remains known regarding the …

Purpose Under a dynamic business environment that is seen today, organizations need to
adopt the right blend of strategies to attract, retain and maintain customers. Extant marketing …

Purpose Though the videogame literature is thriving, little remains known regarding the
effectiveness of pop-up ads that appear in videogames. Addressing this gap, this study …

Despite the increasing popularity of pay-per-click (PPC) advertising and search engine
optimization within the financial industry, there is a notable lack of research on the …

This study aimed to discover the importance of electronic word-of-mouth using the TikTok
application to the consumers' purchase intention on Local Cosmetics and the significance of …

With the rapid development of information technology, the application of new media has
become more and more extensive. With the arrival of the information age, great changes …

The dynamism of the hospitality industry has called for the need to have satisfied and loyal
customers in order to achieve competitiveness. Therefore, this study aims to propose and …

The advancement of online gaming is an extraordinary evolution that occurred during the
past era. At present, most game developers and marketers promote their new games …

The Facebook can increase political participation of the politically apathetic youth online.
However, little evidence were shown from research on the use of Facebook for online …

With the rapid development of information technology, the application of new media has
become more and more extensive. With the arrival of the infor-mation age, great changes …