Unlike their counterparts in developed markets, emerging-market firms are characterized by
limited resources, including international experience and access to relevant information …

Over the past four decades, there has been a considerable number of studies that have
examined the determinants and outcomes of export pricing. However, despite this large …

There is a lack of consensus on what the international product adaptation (IPA) concept
involves, and only a partial understanding of its outcomes. Our analysis of the IPA …

The degree of firm-level multinationality is a key dimension that spans all theoretical
frameworks, levels of empirical analysis and domains of investigation in international …

Culture has a profound effect on all aspects of international marketing strategy. The purpose
of this study was to examine the effect of cultural distance (ie,;) and managerial perception …

Knowing the factors that affect the export performance has become one of the most recent
research lines in the literature relative to business internationalisation. In this sense, several …

A clear understanding of international marketing strategy has become very important in the
globalization era. Once a firm decides how it will enter the foreign market, the two strategic …

Identifying the antecedents of export performance is critical for researchers, due to the many
benefits of exporting for firms and nations. Many researchers have, thus, devoted their …

The recent influx of foreign direct investment (FDI) firms into China is a development of the
growing concern of multinationals for competitiveness in the global market. Such FDI inflows …

The study aimed at investigating the impact of the antecedent factors on the performance of
exporting companies in Malaysia through the mediating influence of marketing mix …