A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

Partial least squares structural equation modeling (PLS-SEM) is one of the most widely used
methods of multivariate data analysis. Although previous research has discussed different …

This perspective article on using partial least squares structural equation modelling (PLS-
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …

This research aims to examine consumers' green product purchasing intentions and
observe how social media marketing (SMM) and social media usage (SMU) actively …

As a result of the advanced technological development, the businesses operations have
been involved within modern marketing activities to promote their products and services …

Social media influencers have become a more effective modern marketing approach used
by businesses to influence consumers' intention and attitude. This study explores this …

Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …

Supply chain management and integration have become more important business topics
mainly addressed within the different businesses industries in order to influence the …

This study addresses two critical research gaps in human-robot interaction (HRI): the limited
systematic research on the role of trust in customers' acceptance of artificially intelligent (AI) …

Purpose Researchers often stress the predictive goals of their partial least squares structural
equation modeling (PLS-SEM) analyses. However, the method has long lacked a statistical …