In this paper we present an adapted usability evaluation framework to the context of a
mobile computing environment. Using this framework, we conducted a qualitative meta …

The turn of this century marked an increased focus on mobile usability studies for research
in the field of Human Computer Interaction. Such studies offer practitioners the needed …

Researchers have previously examined the technology acceptance model (TAM) in many
contexts, including the Internet. More recently TAM has been enhanced to include a hedonic …

Mobile marketing refers to the two-or multi-way communication and promotion of an offer
between a firm and its customers using a mobile medium, device, or technology. We present …

Usability testing of software applications developed for mobile devices is an emerging
research area that faces a variety of challenges due to unique features of mobile devices …

Although little is known about consumers' attitudes towards wireless marketing channels,
many organizations are today making considerable investments to take advantage of the …

The small screens of mobile Internet devices, combined with the increasing complexity of
mobile tasks, create a serious obstacle to usability in the mobile Internet. One way to …

While there has been much successful work in develo** rules to guide the design and
implementation of interfaces for desktop machines and their applications, the design of …

The technology acceptance model (TAM) is one of the most widely used models of
information technology (IT) adoption. According to TAM, IT adoption is influenced by two …

La usabilidad es considerada uno de los factores más importantes dentro de la calidad de
un producto de software. Debido a esto es de interés poder contar con metodologías para …