The current study aimed to discover the impact Digital Marketing on Mental Image of Banks
in Saudi Arabia. This research focused on employees working for these Banks. The primary …

Blockchain technology, as a relatively new innovation, is finding applications in various
industries to enhance data reliability. Its ability to foster trust between transacting parties in …

The research seeks to delve into the influence of business analytics capabilities on the
competitiveness of small and medium-sized enterprises (SMEs). Utilizing a convenience …

Recently, digital systems have achieved dynamic developments in terms of their ability to
enhance firm performance. These developments contributed to a radical evolution in the …

This study sought to investigate the impact of online journey determinants on customers'
digital engagement. This study targeted customers of food delivery service applications in …

The integration of big data analytics into the banking sector holds great promise for
educated financial decision-making. However, the effective use of this potential requires a …

This study aimed to investigate the impact of disruptive technology implementation on
organizational change. The quantitative method was adopted for this study, and the …

This research focused on investigating the role of international food retailers in Jordan in
implementing 4 specific dimensions of sustainable supply chains (responsible packaging …

The current research aims to investigate the impact of big data analytics capabilities on
decision making at the telecommunications sector in Jordan. The field of study consists of …

Sustainability has become a crucial consideration for businesses, with companies
implementing various initiatives to foster sustainable practices. Investors are increasingly …