Media industries are important drivers of popular culture. A large fraction of leisure time is
devoted to radio, magazines, newspapers, the Internet, and television (the illustrative …

We compare the advertising intensity and content of programming in a market with
competing media platforms. With pay-tv, media platforms have two sources of revenues …

In media markets, consumers spread their attention to several outlets, increasingly so as
consumption migrates online. The traditional framework for competition among media …

We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-
sponsored competitor. In addition to competing through adjustments of tactical variables …

This paper presents a model of media competition with free entry when media platforms are
financed both from advertising receipts and customers' subscriptions. We establish a …

This paper analyzes a two-sided market model in which platforms compete for advertisers
and users. Platforms are differentiated from the users' perspective but are homogenous for …

Content providers rely on advertisers to pay for content. TiVo, remote controls, and pop-up
ad blockers are examples of ad-avoidance technologies that allow consumers to view …

This paper uses data on German consumer magazines observed between 1992 and 2004
to analyze the extent to which consumers (dis-) like advertising. We estimate logit demand …

This paper studies data collection by a monopolistic Internet platform. We show that the
optimal strategy of the platform is either to cover the market or to choose the highest data …

Die Medienökonomik hat sich in den letzten Jahren grundlegend verändert. Die
Digitalisierung und die damit verbundene Konvergenz der Medien hat die Struktur und die …