In recent years, interest in the integration and application of neuroscientific theories,
concepts, findings and methods to the research discipline of consumer behavior has been …

Perceived consumer risk is explored in relation to online (Internet) purchasing using a cross‐
national sample (N= 562) from the United States, Canada and UK Objectives of the study …

Marketing is a universal activity that is widely applicable, regardless of the political, social or
economic systems of a particular country. However, this doesn't mean that consumers in …

Despite the growing interest in artificial intelligence (AI) technology in the retail and service
industry, consumer research on AI especially virtual agents (VAs) has been underexplored …

The internet environment has changed the format of internet advertising. One emerging form
of online marketing communication is 'contextual advertising', in which marketers strive to …

This paper reviews and critiques the standardization debate in international advertising
strategy. First, the paper identifies the standardization, adaptation and compromise schools …

International marketers face a rapidly changing environment. One of the most fundamental
changes is the integration of national or regional markets. The amount of cross-border trade …

The new discipline of consumer neuroscience is pursuing the idea of incorporating
neuroscientific methods, theories and insights into research on consumers and purchasing …

Fictional brands are brands that exist only in the world of fiction and not the real physical
world. Reverse product placement consists of transforming these fictional brands into …

Purpose The purpose of this study is to examine consumer attitude toward a new type of co-
branded products, which encompass attributes of high-technology and luxury. The authors …