Big Data (BD) has the potential to 'disrupt'the senior management of organisations,
prompting directors to make decisions more rapidly and to shape their capabilities to …

Marketing agility has recently gained the attention of international marketing managers and
scholars. However, scholars have not examined how this capability directly and indirectly …

Formal strategy processes have been shown to be insufficient in sha** strategy,
particularly in turbulent environments. Emerging strategies that constitute independently …

Environmental uncertainty has emerged as an inevitable and complex phenomenon for
businesses. In recent years, researchers have increasingly focused on develo** effective …

The response of major central banks to the global financial crisis has revived the debate
around the interactions between monetary policy (MP) and bank stability. This technical …

Currently, marketing is undergoing a major shift driven by environmental disruptions and
advances in marketing technologies. This shift has implications for marketing decision …

Purpose This paper aims to establish how strategic target-market selection decisions are
shaped, challenged and driven in response to the rapidly evolving technological landscape …

Purpose Drawing on complementarity theory, the purpose of this study is to posit that social
media use enhances the effect of supplier involvement on new product development (NPD) …

Drawing on the M intzbergian perspective of strategy formation and strategy as practice
literature we explore management controls (MCs) and comprehensiveness as antecedents …

Purpose The purpose of this paper is to determine the contribution of company functional
areas–production, marketing, and human resources–to strategic flexibility configurations. It …