Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA
Abstract In this study, we (1) investigated the role of social media marketing (SMM) activities
in predicting customer engagement in online food delivery applications (OFDAs);(2) …
in predicting customer engagement in online food delivery applications (OFDAs);(2) …
The Influence of Social Media Advertisements on Fast-Food Consumption
DR Mkumbo, KS Mbise - The Journal of Informatics, 2022 - journals.iaa.ac.tz
This study examines the influence of social media advertisements on fast-food consumption
in Arusha city. The researchers adopted a case study research design with both quantitative …
in Arusha city. The researchers adopted a case study research design with both quantitative …
Social and institutional determinants of digital financial inclusion in Africa: A system GMM approach
O Evans - 2022 - mpra.ub.uni-muenchen.de
African nations have shown remarkable promise in digital financial services in recent years.
However, much more remains to be done. Given this background, this study empirically …
However, much more remains to be done. Given this background, this study empirically …
The curious case of petro-monetary transmission mechanism in oil-producing countries: An analysis of the effect of oil price on inflation in Nigeria
O Evans - 2021 - mpra.ub.uni-muenchen.de
Using Nigeria as a case study, this study shows that changes in oil price is central to the
monetary transmission mechanism in oil-producing countries; a phenomenon which can be …
monetary transmission mechanism in oil-producing countries; a phenomenon which can be …
[HTML][HTML] Comparison of machine learning algorithms used to catalog Google Appstore
P Pattanaik, D Nagpal - Journal of Medical Artificial Intelligence, 2023 - jmai.amegroups.org
Background: Google Play Store is a popular Android app store where users' reviews and
ratings provide valuable insights. As part of application development, clients and app …
ratings provide valuable insights. As part of application development, clients and app …
[PDF][PDF] African Governance in the Digital Age
J Edeh - 2023 - wiredspace.wits.ac.za
Abstract Economic growth in Sub-Saharan Africa has been slow and the region has been
struggling to address the mounting challenges, ranging from unemployment to poverty …
struggling to address the mounting challenges, ranging from unemployment to poverty …
The criticality of institutions and the macroeconomy for education outcomes in Africa
O Evans - 2022 - mpra.ub.uni-muenchen.de
This study investigates the significance of the macroeconomy and institutions for educational
outcomes in Africa. The annual panel data used in the study covers the period from 1995 to …
outcomes in Africa. The annual panel data used in the study covers the period from 1995 to …
Luxury Brands and Social Media: Drivers and Outcomes of Consumer Engagement on Instagram
SW Khan, S Raza - iRAPA International Journal of Business …, 2024 - journals.irapa.org
Research on luxury companies and social media has grown in recent years. Luxury
businesses have utilised Instagram to communicate with consumers and build a lifestyle …
businesses have utilised Instagram to communicate with consumers and build a lifestyle …
[PDF][PDF] Entrepreneurship, digitalisation and productivity: Evidence from sub-Saharan African region
J Edeh - wiredspace.wits.ac.za
Abstract Economic growth in Sub-Saharan Africa has been slow and the region has been
struggling to address the mounting challenges, ranging from unemployment to poverty …
struggling to address the mounting challenges, ranging from unemployment to poverty …