Men and masculinities in a changing world:(de) legitimizing gender ideals in advertising
Purpose Conversations surrounding gender are swee** the globe as the voices and lived
experiences of people are being heard and shared at unprecedented rates. Discourses …
experiences of people are being heard and shared at unprecedented rates. Discourses …
Navigating ideals: effects of curvy and thin models in Instagram fashion advertising on body type preferences and clothing purchase intentions
Purpose In light of the challenge the fashion industry faces to be more body shape-inclusive,
several brands now feature curvy models (large breasts and buttocks, wide hips and a small …
several brands now feature curvy models (large breasts and buttocks, wide hips and a small …
Cosmetics advertisements in women's magazines: A cross-cultural analysis of China and Korea
SY Yu, EA Park, M Sung - Social Behavior and Personality: an …, 2015 - ingentaconnect.com
We analyzed the content of cosmetics advertisements in women's magazines published in
China and Korea and compared the Chinese ideal of beauty and psychosocial values to …
China and Korea and compared the Chinese ideal of beauty and psychosocial values to …
Chinese children show racial and skin‐tone salience but little color evasion
Children may notice racial differences (ie, show racial and/or skin‐tone salience), but
deliberately avoid mentioning such differences (ie, color evasion) with increasing age. This …
deliberately avoid mentioning such differences (ie, color evasion) with increasing age. This …
Representación de la belleza femenina en publicidad. Efectos sobre el bienestar emocional, la satisfacción corporal y el control del peso en mujeres jóvenes
Son muchos los estudios que abordan los efectos que produce una exposición continuada
al ideal de belleza femenina proyectado desde los medios de comunicación y …
al ideal de belleza femenina proyectado desde los medios de comunicación y …
Do females in advertisements reflect adolescents' ideal female images?
Y Leung Ng, K Chan - Journal of consumer marketing, 2014 - emerald.com
Purpose–The purpose of this study was to investigate how Chinese adolescent girls and
boys construct their own ideal female images in response to gendered advertisements …
boys construct their own ideal female images in response to gendered advertisements …
[PDF][PDF] Canadian Chinese Adolescent Girls' Gender Roles and Identities.
C Kara, NG Yu-Leung - Intercultural Communication Studies, 2013 - www-s3-live.kent.edu
An autovideography approach was used to investigate the gender role and identity
perceptions of ten adolescent Chinese girls in Vancouver. They were asked to take 20 …
perceptions of ten adolescent Chinese girls in Vancouver. They were asked to take 20 …
Producing PSAs on consumer culture: youth reception of advertising
This study is a qualitative analysis of Public Service Announcement (PSA) storyboards
produced by 177 fourth and sixth-grade students as part of a Media Literacy Education …
produced by 177 fourth and sixth-grade students as part of a Media Literacy Education …
Impact of television advertisement on unhealthy weight control behaviors and eating disorders: Mediating role of body image
This research is conducted to analysis the impact of Television Advertisement on Unhealthy
Weight Control Behaviors and Eating Disorder with the mediating role of Body Image. The …
Weight Control Behaviors and Eating Disorder with the mediating role of Body Image. The …
[BOOK][B] Gender Roles in Super Bowl Commercials: A Qualitative Longitudinal Content Analysis From 2013-2022
CL Havenhill - 2022 - search.proquest.com
Although numerous studies have examined gender stereotypes in advertising, relatively few
have investigated the communication of gender roles in Super Bowl commercials. The …
have investigated the communication of gender roles in Super Bowl commercials. The …