A review and conceptual framework for understanding personalized matching effects in persuasion

JD Teeny, JJ Siev, P Briñol… - Journal of Consumer …, 2021‏ - Wiley Online Library
One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

The elaboration likelihood model: review, critique and research agenda

P J. Kitchen, G Kerr, D E. Schultz, R McColl… - European Journal of …, 2014‏ - emerald.com
Purpose–The purpose of this paper is to review, critique and develop a research agenda for
the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo …

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

M **ao, R Wang, S Chan-Olmsted - Journal of media business …, 2018‏ - Taylor & Francis
The rise of influencer marketing makes YouTube an ideal media platform to implement such
marketing strategies. Many scholars consider the success of YouTube influencer marketing …

Crowdsourcing consumer research

JK Goodman, G Paolacci - Journal of Consumer Research, 2017‏ - academic.oup.com
Data collection in consumer research has progressively moved away from traditional
samples (eg, university undergraduates) and toward Internet samples. In the last complete …

Cognitive and interpersonal features of intellectual humility

MR Leary, KJ Diebels, EK Davisson… - Personality and …, 2017‏ - journals.sagepub.com
Four studies examined intellectual humility—the degree to which people recognize that their
beliefs might be wrong. Using a new Intellectual Humility (IH) Scale, Study 1 showed that …

Anti-intellectualism, populism, and motivated resistance to expert consensus

E Merkley - Public Opinion Quarterly, 2020‏ - academic.oup.com
Scholars have maintained that public attitudes often diverge from expert consensus due to
ideology-driven motivated reasoning. However, this is not a sufficient explanation for less …

Credibility of a peer endorser and advertising effectiveness

J Munnukka, O Uusitalo, H Toivonen - Journal of Consumer …, 2016‏ - emerald.com
Purpose Advertisers use various tactics to influence consumer purchases and create
positive associations with their brands. The purpose of this study is to explore the formation …

Using the elaboration likelihood model to examine online persuasion through website design

D Cyr, M Head, E Lim, A Stibe - Information & Management, 2018‏ - Elsevier
To investigate the dynamics of online persuasion, this research uses the Elaboration
Likelihood Model (ELM) to determine the effects of argument quality as a central route to …

[کتاب][B] Interpretation: Making a difference on purpose

S Ham - 2016‏ - books.google.com
In the new edition of the international bestseller Environmental Interpretation, Sam H. Ham
captures what has changed in our understanding of interpretation during the past two …

Political parties, motivated reasoning, and public opinion formation

TJ Leeper, R Slothuus - Political psychology, 2014‏ - Wiley Online Library
A key characteristic of democratic politics is competition between groups, first of all political
parties. Yet, the unavoidably partisan nature of political conflict has had too little influence on …