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A review and conceptual framework for understanding personalized matching effects in persuasion
One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …
The elaboration likelihood model: review, critique and research agenda
Purpose–The purpose of this paper is to review, critique and develop a research agenda for
the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo …
the Elaboration Likelihood Model (ELM). The model was introduced by Petty and Cacioppo …
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model
The rise of influencer marketing makes YouTube an ideal media platform to implement such
marketing strategies. Many scholars consider the success of YouTube influencer marketing …
marketing strategies. Many scholars consider the success of YouTube influencer marketing …
Crowdsourcing consumer research
Data collection in consumer research has progressively moved away from traditional
samples (eg, university undergraduates) and toward Internet samples. In the last complete …
samples (eg, university undergraduates) and toward Internet samples. In the last complete …
Cognitive and interpersonal features of intellectual humility
Four studies examined intellectual humility—the degree to which people recognize that their
beliefs might be wrong. Using a new Intellectual Humility (IH) Scale, Study 1 showed that …
beliefs might be wrong. Using a new Intellectual Humility (IH) Scale, Study 1 showed that …
Anti-intellectualism, populism, and motivated resistance to expert consensus
Scholars have maintained that public attitudes often diverge from expert consensus due to
ideology-driven motivated reasoning. However, this is not a sufficient explanation for less …
ideology-driven motivated reasoning. However, this is not a sufficient explanation for less …
Credibility of a peer endorser and advertising effectiveness
Purpose Advertisers use various tactics to influence consumer purchases and create
positive associations with their brands. The purpose of this study is to explore the formation …
positive associations with their brands. The purpose of this study is to explore the formation …
Using the elaboration likelihood model to examine online persuasion through website design
To investigate the dynamics of online persuasion, this research uses the Elaboration
Likelihood Model (ELM) to determine the effects of argument quality as a central route to …
Likelihood Model (ELM) to determine the effects of argument quality as a central route to …
[کتاب][B] Interpretation: Making a difference on purpose
S Ham - 2016 - books.google.com
In the new edition of the international bestseller Environmental Interpretation, Sam H. Ham
captures what has changed in our understanding of interpretation during the past two …
captures what has changed in our understanding of interpretation during the past two …
Political parties, motivated reasoning, and public opinion formation
A key characteristic of democratic politics is competition between groups, first of all political
parties. Yet, the unavoidably partisan nature of political conflict has had too little influence on …
parties. Yet, the unavoidably partisan nature of political conflict has had too little influence on …