Purpose Although many scholars have acknowledged inconsistencies in the use of the retail
brand term within the existing empirical literature, no one has conducted a systematic study …

Abstract Private Label Brands are of strategic importance to retailers worldwide. However,
there is a dearth of knowledge, particularly in emerging markets, as to the manner in which …

Purpose–The purpose of this study is to develop and test a conceptual model of the
moderating effect of customers' value consciousness (CVC) on the relationship of store …

The objective of the paper is to study the attributes which mostly affecting the purchase
decision of the automobile consumer. Presently Indian automobile industry is full of …

Premium private labels (PPLs) are applied to products with distinctive features with prices
equal, and sometimes even higher, than those of the category leaders. The objective of the …

Despite its immense potential for industries and services as a promising solution for trust
and transparency problems, Blockchain related studies in the field of Marketing are rare …

According to Researcher's knowledge, this is the first research on purchase intentions of
Hybrid Vehicles in Sri Lanka. This research has been done to determine the purchase …

Purpose–Online group buying (OGB) websites have rapidly increased in number in recent
years and have become an interesting model for online transactions. Previous studies have …

Why do private labels (PLs) enjoy a large market in some countries while hardly penetrating
others? What makes a market favorable to PL-product development? Can we identify drivers …

In economically vulnerable situations such as the pandemic, private‐label products
generate bigger appeal. The behavior of online private‐label consumers has remained …