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Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research …
Purpose The hospitality and tourism sector has witnessed phenomenal growth in customer
numbers during the postpandemic times. This growth has been accompanied by the use of …
numbers during the postpandemic times. This growth has been accompanied by the use of …
The impact of generative artificial intelligence on socioeconomic inequalities and policy making
Generative artificial intelligence (AI) has the potential to both exacerbate and ameliorate
existing socioeconomic inequalities. In this article, we provide a state-of-the-art …
existing socioeconomic inequalities. In this article, we provide a state-of-the-art …
Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda
While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …
generative artificial intelligence (GAI), marketing has been particularly affected positively by …
[PDF][PDF] The role of ChatGPT in higher education: Benefits, challenges, and future research directions
Generative Pre-trained Transformer (GPT), which was released by OpenAI (San Francisco,
California) in 2018, is a type of Large Language Model (LLM) that aims to replicate human …
California) in 2018, is a type of Large Language Model (LLM) that aims to replicate human …
[PDF][PDF] War of the chatbots: Bard, Bing Chat, ChatGPT, Ernie and beyond. The new AI gold rush and its impact on higher education
Developments in the chatbot space have been accelerating at breakneck speed since late
November 2022. Every day, there appears to be a plethora of news. A war of competitor …
November 2022. Every day, there appears to be a plethora of news. A war of competitor …
The impact of AI writing tools on the content and organization of students' writing: EFL teachers' perspective
The primary objective of this study was to examine the range of available Artificial
Intelligence (AI) writing tools and assess their influence on student writing, particularly in …
Intelligence (AI) writing tools and assess their influence on student writing, particularly in …
Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse
The Metaverse has the potential to form the next pervasive computing archetype that can
transform many aspects of work and life at a societal level. Despite the many forecasted …
transform many aspects of work and life at a societal level. Despite the many forecasted …
ChatGPT improves creative problem-solving performance in university students: An experimental study
University students often employ generative artificial intelligence tools such as ChatGPT in
resolution of ill-defined problem-solving tasks. However, the experimental evidence about …
resolution of ill-defined problem-solving tasks. However, the experimental evidence about …
Role and challenges of ChatGPT, Gemini, and similar generative artificial intelligence in human resource management
The integration of generative artificial intelligence (AI) systems, such as ChatGPT, into
Human Resource Management (HRM) has marked the beginning of a groundbreaking era …
Human Resource Management (HRM) has marked the beginning of a groundbreaking era …
Is it the end of the technology acceptance model in the era of generative artificial intelligence?
Purpose The technology acceptance model (TAM) is a widely used framework explaining
why users accept new technologies. Still, its relevance is questioned because of evolving …
why users accept new technologies. Still, its relevance is questioned because of evolving …